Why the pharmacy counter runs on paper, and why that's the right starting point.
We spent months visiting hospital pharmacies in Tier 2 cities before writing a single line of code. Here's what we found — and why it changed everything.
We spent months visiting hospital pharmacies in Tier 2 cities before writing a single line of code. Here's what we found — and why it changed everything.


He's been running the same nursing home pharmacy for eleven years. No software. No alerts. Just memory, paper, and instinct. We sat at his counter for a week. Here's what we found.

Every hospital pharmacy in India is legally required to maintain a prescription register under the Drugs & Cosmetics Act. Most do it by hand, every day, after the billing is already done. There's a better way.

Every pharmacy software we looked at sent alerts to an email inbox. We went to Haryana and watched how pharmacy owners actually start their day. Nobody was opening email. Here's what we built instead.

Hospital pharmacies in India write off an average of 11% of their stock value to expiry every year. It's not negligence. It's a visibility problem. And it's almost entirely preventable.

Marg was built for retail. The HMS pharmacy module is an afterthought. And every funded pharmacy startup went straight for the metro chains. The nursing home pharmacy in Hisar got nothing. We went there first.
